Ebook {Epub PDF} Standing Room Only: Strategies for Marketing the Performing Arts by Philip Kotler

Standing Room Only: Strategies for Marketing the Performing Arts is a complete and up-to-date source book of marketing strategies and techniques for music, dance, opera, and theater organizations. Written by Philip Kotler, one of the world's leading marketing authorities, and Joanne Scheff, a well-known educator and consultant to the arts. Standing Room Only: Strategies for Marketing the Performing Arts $ A complete and up-to-date sourcebook of marketing strategies and techniques for music, dance, opera, and theater organizations, Standing Room Only is an indispensable tool for performing arts managers, marketers, board members, fund-raisers, educators, donors, corporate sponsors, and consultants. Hardcover, pages. Published January 1st by Harvard Business Review Press. More Details Original Title. Standing Room Only: Strategies for Marketing the Performing Arts. ISBN. (ISBN ) Edition Language. English.4/5.

Standing Room Only: Strategies for Marketing the Performing Arts - Philip Kotler and Joanne Scheff () This book applies the full spectrum of marketing principles to the performing arts industries, drawing on a wide variety of primary and secondary sources and reviewing a range of contexts from management and PR in fields such as music. Kotler, Philip; Scheff, Joanne./ Standing Room Only: Strategies for Marketing the Performing www.doorway.rud Business School Press, Lateral Marketing by Philip Kotler, Kotler on Marketing: How to Create, Win, and Dominate Markets. Philip Kotler. Standing Room Only: Strategies for Marketing the Performing Arts. Philip Kotler, Joanne Scheff Bernstein. Published by Harvard Business Review Press,

Find many great new used options and get the best deals for Standing Room Only: Strategies for Marketing the Performing Arts Philip Kotler at the best online prices at eBay! Free shipping for many products!. A complete and up-to-date sourcebook of marketing strategies and techniques for music, dance, opera, and theater organizations, Standing Room Only is an indispensable tool for performing arts managers, marketers, board members, fund-raisers, educators, donors, corporate sponsors, and consultants. Standing Room Only: Strategies for Marketing the Performing Arts. by. Philip Kotler, Joanne Scheff. · Rating details · 55 ratings · 2 reviews. Reviews various key marketing functions - from segmentation to pricing to public relations - in the context of arts management, illustrated through numerous examples.